Archive for category Business

Stanford Engineering School Sheds It’s Library Books

A couple of days ago I wrote how I thought Libraries should adopt the Netflix model, down size the number of facilities and make as many resources digital as possible. Today, Laura Sydell writes a story for NPR on how Stanford Universities Engineering school library has 85% less materials on it’s shelf than it did in 2005. While it’s not a large library, they are still seeing the value in making their materials digital. It’s not mass acceptance, but it is a start. And the fact it’s coming from a school, where the reliance on printed book dates back to the beginning of education, it makes the most sense for these libraries to be models for public facilities.

Thanks to @canyonsdave for sharing the link on Twitter.

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Library Systems Need To Adopt The Netflix Model

Last week I read an article from a Twitter link (thanks Zach), about Libraries being a waste. I’ve been thinking about that statement for a few days now, and I must admit I agree. Most library systems are antiquated and cost more to run than they are worth. It’s time for an overhaul.

I’ve been a library user all my life. There are incredible resources available, but the simple fact is most people have no idea what’s there. Libraries aren’t just books anymore. You can find everything from Music CD’s to your local newspapers. More and more libraries are offering digital content, consumable on devices like the iPod or MP3 player. Libraries also offer access to large research databases, this was a surprise to me, and I’ve used this service on many occasions.

But let’s get down to the reality of how most people are using the library these days. Internet access and free video rental (an un-scientific observation). I visited three facilities this week, and at each one, there were more people using the computers, with it’s free Internet access, than were looking for books. I casually walked around glancing at what people were doing, and most were using Facebook, or email, or doing some sort of Internet search.

The next largest congregation of people were in movie and music sections. And as sad as it was to see, very few people were looking at books, except in the books on tape/cd. Here is what I think Cities and Counties should do with their libraries.

Go 100% Digital or Deliver
Almost every book that is published also has a digital counterpart. Libraries could save enormous amounts of money by investing in digital assets rather than paper books. Have you looked at some of the technology books on the shelves lately? I’ve seen books that help someone use Windows ME. What the? While literary books are timeless, the shelves are filled with many books that become irrelevant in a short amount of time. But the libraries insist on leaving them to take up space. Wasted space.

Another benefit to digital is no replacement costs. If a CD/DVD is broken, you have to buy another copy. If a book is torn, or lost, again, you have to buy another copy. Don’t get me started on VHS movies in libraries. Who has a VHS machine? The cost of buying and replacing VHS movies is another cost libraries can do without.

If a library really wants to provide physical books, ones you can’t get a digital version for, I say offer to ship the book to a patron. They could even charge a fee for shipping the book, or turn one of the now vacant libraries into a distribution hub, or a drop/off pickup point. Force everyone to check out books through the Internet, solving the problem of spending money to be an Internet Cafe, and a stale book shelf.

Partner With Content Service Providers
Rather than keep old VHS or even old DVD’s around, partner with a Netflix type of service to offer disk checkout. The cost can’t be much more than paying for hundreds of copies of the same movie. Plus you get the added benefit of the partner managing the distribution. Win! Now patrons can check out Blu-ray disks, and I’m not sure if libraries are even offering Blu-ray movies at the moment. Again, a sign that libraries are falling behind in providing relevant and timely content to the people who pay to keep it running.

As a tax payer, in my City anyway, I think libraries are a wast of money. I would rather check stuff out online, get digital versions, or have something shipped to me rather than spend time running around the library building. Managing workers at the library is another discussion, but I see a lot of librarians, is that the technical term still, sitting behind a counter, usually on the Internet, and waiting for someone to walk up and ask for help. How about being proactive? OK, my intent isn’t to harass the library staff, but their salaries are part of the overall cost of running a library.

Take a page from the Amazon and Netflix book. Streamline the process of delivering content and medium to your patrons.

Photo courtesy of boltron

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LaunchUp #9 Was A Success

Local entrepreneur and Doba.com executive Jeremy Hanks put on LaunchUp #9. If you don’t know what LaunchUp is, it’s basically an opportunity for bootstrap early stage companies to give a 7 minute overview of their product or service, then tell the audience what they need to move forward. I’ve attended past events and I can tell you that Jeremy is in the groove. The timing is on, the presentations are sharp, and he has had some great sponsors.

Tonight we heard from three companies; RawData, O-Codes and Pixelture.

RawData
This company is very complex, at least from my point of view. The gist is they track consumers uses and movements between different types of media (?). I say complex because the amount of data they collect is enormous, and will only grow in size. I love the concept, especially from an advertiser perspective, or someone looking to track demographic behavior on one or more types of media. I need to do more research on this technology, seven minutes just isn’t enough time to learn more. http://www.therawdata.com/

O-Codes
The technology created by this company is pretty cool. While the staggering number of people on Facebook and the Internet in general, there are still just as many that consume print media as a form of entertainment or news. O-Codes has come up with a product that will allow companies to place codes on a marketing piece or ad, which a consumer can send via text message (because everyone has text messaging, right?), and in return are sent links and additional information for the product code.

The possibilities are endless here. I like the bridging of non-digital and digital marketing. This type of service doesn’t require an expensive smart phone (although without a smart device, you can’t really do much), and covers the largest portion of the market (IMHO). I’m looking forward to see how O-Codes grows. http://www.o-codes.com/

Pixelture
The concept of the product from this company was hard to grasp as first. I wasn’t real sure what the product was, or the pain they were trying to solve. But near the end of the presentation it finally clicked. I’m not sure I can do it justice, so please visit the web site for more detail information. Basically, Pixelture provides two pieces of software, a client for computer and mobile devices, and a server component. The software allows you to broadcast a screen to multiple devices, almost like a desktop share.

For example, if I was an instructor, I could share my screen with all the students in my class, or I could give students the ability to share their desktop for class room discussion. The service has a much broader application than education, but it seemed the best for the example.

I can see value for this service at large conferences. What if I was out in the hall because I was tired of sitting in the hard chairs, now I can see what the presenter is sharing and participate in the presentation. What about an art gallery that wanted to share pieces of art not on the wall, but you could see on your device from a rotating powerpoint or image slide show. http://www.pixelture.com/

One of the things I like about going to LaunchUp is learning about new companies here in Utah. There are some really cool things going on. I also love the opportunity to network and meet other people interested in building great companies.

Thanks to Jeremy Hanks and all his supporters for making LaunchUp such a great event.

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8 Great Tips On Marketing For The New Year

Today Laura Beulke (@VPG_Printing) on Twitter, zinged out 8 great marketing ideas for the new year. I wanted to share them with you. I’m not a marketing expert, but these are pretty good.

1. Update your image with a new business card
Funny, I just did that a few weeks ago. I added some social links like my Twitter name and LinkedIn profile URL.

2. Send out your new business card to potential clients or customers
This is a great idea. I’m adding it to my marketing plan.

3. Hold a weekly drawing on your blog or website
Hmm, this one may be a challenge. I will have to take some time to thing about what to offer. Maybe partner with another site or company.

4. Refresh your website by adding a special area for first time visitors
Doing this too. Great idea Laura. People are always interested in learning more about you and your company, make sure you have a place to blow your horn.

5. Reward return business
I really need to do this. As I looked back on 2009 that is one area I failed miserably. I really need to treat my customers and partners much better. And I will.

6. Launch a new direct marketing campaign
Since I’m not a marketing guru, I’m not sure how to implement this, or if it’s even an avenue for my business. I think it could be, but I need to map it out better.

7. Help your customers with their resolutions
Another great idea. Giving before getting. There will be plenty of karma left over after you have helped others to succeed. My friend Donny Biorge is all about that. I’ve never met a person who has been so concerned about those around him succeeding. He lives what he preaches.

8. Expand your reach; look for clients in places you didn’t think you could find them
This is on my list of things to do for 2010. Try to expand my customer base while streamlining my focus.

These are all great ideas, thank you for sharing them Laura. In full disclosure, I did win a contest Laura had a few months ago. I would have shared these tips in any event.

What are your unique marketing ideas for 2010?

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The Basics Of WordPress

Last night I lead a discussion on the Basics of WordPress at the Social Media Club of Salt Lake City. I really want to thank Pete Codella and Joseph Scott for asking me to participate. It was a lot of fun. Due to some technical difficulties, we had more of a discussion, which is always better than a boring lecture. Please find the slide deck here for you viewing pleasure.

Thank you to all who attended, you had some great questions, and several of you shared your experience. If you were in my class last night connect with me on Twitter or Facebook, or any number of other social network sites. Or a good old email/phone call works too.

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